According to Mario Boiocchi, CEO of Paul Picot, it was essential to rediscover the tradition of the XVII century’s watchmakers, their true craftsmanship, pioneer of the
Swiss watch industry. One among many was called Picot. He designed his own watches, created all the spare parts and assembled them entirely by hand. He enamelled and engraved his watchcases. Finally, he signed his pocket watches. This is real Art in watchmaking according to Mario Boiocchi. It is essential to return to the creation of timepieces with the same spirit, and Paul Picot has committed to stick to these important values.
During the mid 70’s, at a time when the market wanted futuristic designs and advanced electronic technology, Picot stood fi rm on its convictions and came on the market with
fi ne gold cases, stone dials and fi ne mechanical movements.
During following years it was the return of sports collections such as the “Mediterranean”, an elegant sporty watch with a unique personality, and the fi rst stopwatches: models like the “4888” and “4889”, the “U-Boat”, the “Telemeter” and the “Chronograph” confi rmed Paul Picot’s success. During the 90’s, at a time when it was sponsoring the OffShore
powerboat World Championship, Paul Picot introduced the “Atelier” and “Firshire” collections, with great complications as minute repeater, split-seconds, power reserve.
The “Technicum”, fi rst and unique automatic chronograph with split-seconds and power reserve at the same time, is already part of the watchmaking history. The first decade of the 2000’s was highlighted by Paul Picot’s international development and the build up of a real brand image based on a 4 icon line: “Atelier”, “Technograph”, “C-Type - Plongeur” and “Gentleman”. Nowadays, these lines have become wider and richer in variations, including different sizes, movements and special editions.
35 years later, Paul Picot’s personality has dramatically evolved, always based on Swiss tradition but adding a touch of Italian Art and Design: The “Yachtman 3 - Plongeur”, unique by its “one line, one circle” concept, and “Technograph”, unique by its revolutionary way to read time on a chronograph. These styles have evolved from technical timepieces to real “concept watches”, gathering over the years new enthusiasts and lovers of genuine watchmaking, all around the world.
The original spirit of Paul Picot is refl ected by its signature on the dial and even more in the details where our watchmakers’ and designers’ safe hands have gone through.